If you've already burned through the welcome bonuses on the front page, then you're in luck because we have even more of them on this page.
Below you'll find a list of new betting sites made up of both brand new bookmakers as well as a few lesser known sites. There's also a number of online casinos who have decided to launch sportsbooks included in the list.
- Note: If you're just looking for a big list of offers, you can see full a list on our free bets page.
Search new betting sites with our filter tool and browse the latest betting bonus updates. Find new UK bet sites in 2020 and the latest bonuses.
Despite being in their infancy, all of the sites above have been thoroughly vetted and meet all the basic checks for licensing that's required in the UK. We've also given them a once over to remove any sites that don't really seem to cut the mustard. What you're left with are legal sites hungry for you business and who are (usually) willing to work a bit to try and get it.
Obviously you you're not going to find the same kinds of features and coverage that you would get at the big super-bookmakers, but if you're after offers and a bit of variety then they're worth checking out.
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- Most Promising New UK Betting Site in 2020 Mr.Play Sport A new name in sports betting is that of Mr.Play: A company that offers a wider package including traditional casino, live casino.
- Time and again, our experts rank Bovada Sportsbook as the #1 betting site for sports, politics, entertainment and basically anything that you can bet on. Claim your $750 sports welcome bonus and and use it to bet on NFL, NBA, NHL, Golf, UFC and it is the #1 source for Super Bowl 55 prop bets and specials.
How Easy is it to Launch a Betting Site?
The ability to gamble online has probably been as revolutionary to the betting industry as the legalisation of high street betting shops was back in 1961. Pineapple poker android games. The ease in which we can now access these sites throughout our smartphones and tablets from pretty much anywhere in the world has almost made them part of everyday life for some.
As a result, there has been an influx of new betting sites that have been springing up in the marketplace, trying to get a piece of the action. Whilst there are plenty of regulations that need to be adhered to, it's actually a fairly simple process and there are a number of ways in which they could set up.
Independent Bookmakers
The first and most obvious route that a company would take is to simply set up as an independent shop and go it alone. This basically means starting from scratch under a new identity and then being able to gain all relevant licenses from the likes of the UK Gambling Commission.
The positives to this are that the company are in full control of their site and everything has to go through them. It also means that any success they have will mean they get to keep a larger percentage then if they weren't independent. They've no one to answer to in terms of how they go about running their business (assuming all gambling commission approved) and with it are pretty much free to offer up any markets at any prices they want.
The downside to this approach is that it's very tough to get your foot through the door as a brand new site. As you can see from the betting companies we have listed above, there is likely at least one or two that you've never heard of before and it's down to sites like us, to help get the word out.
It's also going to need a lot of financial backing to take this approach. The company will not only need to be able to cope with any betting demands from their punters, but also things like marketing and licensing campaigns can be long, arduous and very expensive, without any guarantees of success.
Sister Sites
Whilst setting up a new bookmaker from scratch is both expensive and time consuming, once you've done it it's actually quite easy to set up another one. After all, you already have the license, traders, developers and traffic. For this reason it's quite common to see sites pop up with second or even third brands that are run almost identically but under a different name.
A great example here is ComeOn and Mobile Bet. Both run by the same group and using the same software. Sometimes you'll notice a few differences between the sites if they're looking to target a different demographic, but often there's very little difference between the brands.
Setting up a sister site also allows businesses to get almost immediate exposure. You will see that often bookmakers have links to other brands that in their 'stable', so with it are getting a good stream of marketing as a result.
A good example of this is the fairly recent release of 32Red Sport in the list above. Whilst their casino is a big brand already, they are fairly new to sports betting. The 32Red brands was recently acquired by Unibet who then became known as the Kindred Group.
As we're sure you're aware, Unibet are an established bookmaker and because of this they were able to quickly deploy a sports section on the 32Red website enabling them to offer a while new product to the existing customer base.
This will likely work both ways and we wouldn't be at all surprised to hear that the team from 32Red have helped grow the casino sector of Unibet.
White Labels
White labels are sites which don't operate their own software, and instead enter in to a partnership with a platform to license their software and take advantage of the teams they already have in place for setting odds, handling promotions and dealing with payments.
Unlike the sister site example above where the new brands are actually owned by the same company, a white label brand is unconnected to the white label provider. In this scenario it's a B2B relation ship where third party software companies allow unrelated parties to operate on their platform – for a large fee, of course.
By working under the wing of an established provider the white label brand is offered a quick way to get into the gambling industry, especially when it comes to licensing. In order to operate legally in the UK a betting site must be licensed by the gambling commission. And as you can probably imagine, getting a license is a long and expensive process. White label brands are able to side-step this requirement by operating under the master license that the software provider already has.
For example, let's say that BettingCo is the main company and two betting sites, called Betting Site A and Betting Site B, who both operate as white labels on Company 1's platform. For Betting Site A and Betting Site B to operate legally, they are able to use the license that BettingCo has acquired rather than having to jump through the necessary hoops to get their own licenses.
This may seem like a bit of a loophole for rogue bookmakers, but in fact it puts more emphasis on BettingCo to take an active role in making sure that these sites, who are essentially representing their brand, are compliant. If the Gambling Commission deem they aren't, then it would be BettingCo who lose their license along with all white labels that are connected to them, meaning the repercussions would be catastrophic.
Another advantage that the white label has is the ease and speed at which they can be deployed. For this reason you'll often see white labels set up by non-gaming brands who already have a high level of exposure. For example, The Sun set up a betting site called Sun Bets using a Tabcorp white label which they then advertised in the paper and on their website – utilising both their existing readership and brand recognition to acquire customers.
Despite the speed and ease with which sites can be set up, and the fact that it it is significantly cheaper, it is important to realise that a white label site is totally dependent on the provider maintaining both their license and services. Sun Bets was forced to shut down earlier this year after Tabcorp terminated their agreement.
This lack of control is one of the main downsides to operating as a white label. Because they don't have the freedom that an independent bookmaker would have as they have no choice but to dance to the beat of the licence holders drum. This isn't always a bad thing as it eliminates the risk of ‘mickey mouse' white label sites, but it does hamper the sites ability to grow and form it's own identity. Or in extreme cases, such as Sun Bets, to stay open.
I find new table games in Las Vegas with every annual survey. In most cases, these games are in the testing phase. Many do not make it past the trial, and they disappear before I round up the next year's data.
This is a list of all the table games I've discovered in Las Vegas for the 2020 survey that, in most cases, have never been recorded before in the market.
- Most Promising New UK Betting Site in 2020 Mr.Play Sport A new name in sports betting is that of Mr.Play: A company that offers a wider package including traditional casino, live casino.
- Time and again, our experts rank Bovada Sportsbook as the #1 betting site for sports, politics, entertainment and basically anything that you can bet on. Claim your $750 sports welcome bonus and and use it to bet on NFL, NBA, NHL, Golf, UFC and it is the #1 source for Super Bowl 55 prop bets and specials.
How Easy is it to Launch a Betting Site?
The ability to gamble online has probably been as revolutionary to the betting industry as the legalisation of high street betting shops was back in 1961. Pineapple poker android games. The ease in which we can now access these sites throughout our smartphones and tablets from pretty much anywhere in the world has almost made them part of everyday life for some.
As a result, there has been an influx of new betting sites that have been springing up in the marketplace, trying to get a piece of the action. Whilst there are plenty of regulations that need to be adhered to, it's actually a fairly simple process and there are a number of ways in which they could set up.
Independent Bookmakers
The first and most obvious route that a company would take is to simply set up as an independent shop and go it alone. This basically means starting from scratch under a new identity and then being able to gain all relevant licenses from the likes of the UK Gambling Commission.
The positives to this are that the company are in full control of their site and everything has to go through them. It also means that any success they have will mean they get to keep a larger percentage then if they weren't independent. They've no one to answer to in terms of how they go about running their business (assuming all gambling commission approved) and with it are pretty much free to offer up any markets at any prices they want.
The downside to this approach is that it's very tough to get your foot through the door as a brand new site. As you can see from the betting companies we have listed above, there is likely at least one or two that you've never heard of before and it's down to sites like us, to help get the word out.
It's also going to need a lot of financial backing to take this approach. The company will not only need to be able to cope with any betting demands from their punters, but also things like marketing and licensing campaigns can be long, arduous and very expensive, without any guarantees of success.
Sister Sites
Whilst setting up a new bookmaker from scratch is both expensive and time consuming, once you've done it it's actually quite easy to set up another one. After all, you already have the license, traders, developers and traffic. For this reason it's quite common to see sites pop up with second or even third brands that are run almost identically but under a different name.
A great example here is ComeOn and Mobile Bet. Both run by the same group and using the same software. Sometimes you'll notice a few differences between the sites if they're looking to target a different demographic, but often there's very little difference between the brands.
Setting up a sister site also allows businesses to get almost immediate exposure. You will see that often bookmakers have links to other brands that in their 'stable', so with it are getting a good stream of marketing as a result.
A good example of this is the fairly recent release of 32Red Sport in the list above. Whilst their casino is a big brand already, they are fairly new to sports betting. The 32Red brands was recently acquired by Unibet who then became known as the Kindred Group.
As we're sure you're aware, Unibet are an established bookmaker and because of this they were able to quickly deploy a sports section on the 32Red website enabling them to offer a while new product to the existing customer base.
This will likely work both ways and we wouldn't be at all surprised to hear that the team from 32Red have helped grow the casino sector of Unibet.
White Labels
White labels are sites which don't operate their own software, and instead enter in to a partnership with a platform to license their software and take advantage of the teams they already have in place for setting odds, handling promotions and dealing with payments.
Unlike the sister site example above where the new brands are actually owned by the same company, a white label brand is unconnected to the white label provider. In this scenario it's a B2B relation ship where third party software companies allow unrelated parties to operate on their platform – for a large fee, of course.
By working under the wing of an established provider the white label brand is offered a quick way to get into the gambling industry, especially when it comes to licensing. In order to operate legally in the UK a betting site must be licensed by the gambling commission. And as you can probably imagine, getting a license is a long and expensive process. White label brands are able to side-step this requirement by operating under the master license that the software provider already has.
For example, let's say that BettingCo is the main company and two betting sites, called Betting Site A and Betting Site B, who both operate as white labels on Company 1's platform. For Betting Site A and Betting Site B to operate legally, they are able to use the license that BettingCo has acquired rather than having to jump through the necessary hoops to get their own licenses.
This may seem like a bit of a loophole for rogue bookmakers, but in fact it puts more emphasis on BettingCo to take an active role in making sure that these sites, who are essentially representing their brand, are compliant. If the Gambling Commission deem they aren't, then it would be BettingCo who lose their license along with all white labels that are connected to them, meaning the repercussions would be catastrophic.
Another advantage that the white label has is the ease and speed at which they can be deployed. For this reason you'll often see white labels set up by non-gaming brands who already have a high level of exposure. For example, The Sun set up a betting site called Sun Bets using a Tabcorp white label which they then advertised in the paper and on their website – utilising both their existing readership and brand recognition to acquire customers.
Despite the speed and ease with which sites can be set up, and the fact that it it is significantly cheaper, it is important to realise that a white label site is totally dependent on the provider maintaining both their license and services. Sun Bets was forced to shut down earlier this year after Tabcorp terminated their agreement.
This lack of control is one of the main downsides to operating as a white label. Because they don't have the freedom that an independent bookmaker would have as they have no choice but to dance to the beat of the licence holders drum. This isn't always a bad thing as it eliminates the risk of ‘mickey mouse' white label sites, but it does hamper the sites ability to grow and form it's own identity. Or in extreme cases, such as Sun Bets, to stay open.
I find new table games in Las Vegas with every annual survey. In most cases, these games are in the testing phase. Many do not make it past the trial, and they disappear before I round up the next year's data.
This is a list of all the table games I've discovered in Las Vegas for the 2020 survey that, in most cases, have never been recorded before in the market.
All the new table games below have a minimum bet of $5 except one. Wild 5 Poker has a $3 minimum bet at Aliante and Cannery and a $5 minimum at Sam's Town and Suncoast.
3 Card Blitz is a game at Sahara on the north end of the Las Vegas Strip. It involves the player getting dealt seven cards and playing up to three. The goal is to play up to three suited cards that make a higher point total than the dealer. Best casino apps for iphone. The best hand is 31.
Card ranks are based on blackjack values. Beat the house to win with additional payouts for big hands.
Criss Cross Poker
Criss Cross Poker launched at Planet Hollywood in Las Vegas. It disappeared from the market for a few years but has since resurfaced at Linq. It is a popular game on the East Coast.
The goal of the game is to make the best five-card poker hand. The player is dealt two cards and plays three cards across, down, or both. There is no dealer hand.
Heart Attack is a new game at Palms just west of the Las Vegas Strip. The player bets that the three dealt cards may be played on the dealer's cards. The dealer and player receive three cards. One dealer card is exposed. If the player can match the value or suit of the card with one of the three, it is played.
Hearts are wild. If a dealer's card is a heart, the player may choose any card from the hand to play. If the player has a heart, it can play on any dealer card. The player wins by running out of cards.
Jackpot Hold'em
Jackpot Hold'em is a new game at Sahara, formerly SLS, on the Strip. It plays like Ultimate Texas Hold'em, except the player sees one of the flop cards before making a preflop decision.
To offset this, the player may only raise three times before the flop.
La Pair'e is a new game at El Cortez in downtown Las Vegas. The game is like roulette but with cards.
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The dealer has three cards. Players may bet what the first card exposed is, as well as poker hands containing the other two, exposed one at a time.
Prosperity 3 Pictures
Prosperity 3 Pictures plays a bit like baccarat. It is available at Venetian on the Strip. The goal is to beat the dealer's three cards.
The best hand is three face cards. Otherwise, it is a point race. Wins are paid even money, except only half on a winning total of six.
Twisted 21 is a cross between blackjack and video poker. It is spread at Rio, just west of the Las Vegas Strip.
Players are dealt five cards after making two bets, one on a blackjack hand, and another on a poker one. Players may double down but not split. Blackjack pays 6:5. Players may not hit a hand higher than five cards. This hand is forced to stand. If it is 16 or less, it is paid a bonus.
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Vegas 3 Poker
Vegas 3 Poker is a Three Card Poker with a twist. It is offered by Harrah's.
Players ante and receive three cards with one community card in the center. The player may raise double the ante here or check. The community card is then shown. A player that did not bet before the flop must fold or bet an amount equal to the ante. The player and the dealer hands are compared. The goal is to make the best three-card hand using the three dealt cards and the community card.
Betting Sites For Sports
Wild 5 Poker is spread at four Boyd Gaming locals casinos. You will find it at Aliante, Cannery, Sam's Town, and Suncoast. Players get dealt five cards and play against the dealer. There are two community cards. The goal is to beat the house hand. There is a wild joker.
Those that play will make a raise and either discard one card and can use the two community cards or stand pat with the five cards dealt.
