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- BetMGM Sports is the US casino and hospitality giant MGM Resorts International's entry into the online and mobile sports betting market. MGM Resorts International owns and operates the MGM Grand Detroit casino in Michigan, where it launched the 60-TV and 280-Seat Moneyline Sports Lounge in 2019.
‘New era' of gambling in Michigan begins - Online sports betting goes live Friday You must be at least 21-years-old to participate. The MGM Casino is using Roar Digital, Motor City Casino. Jan 04, 2021 Legal online and mobile app Michigan sports betting launched Friday, Friday, Jan. People located within state borders and over the age of 21 will be able to place legal, online sports bets on their favorite teams and/or events. Online Gambling At MGM Grand Detroit In 2021. In late 2019, Michigan's governor signed.
This is a developing story and will be updated.
Many who follow the sports media and sports betting industries expected that Yahoo would get involved sooner or later.
It turns out to be sooner.
The media and internet giant Yahoo announced a deal with MGM Resorts and its BetMGM sportsbook app early Tuesday morning.
According to a Yahoo report on the partnership, MGM's sportsbook would 'power sports betting for Yahoo Sports and create collaborative content experiences and live events.'
The integration of BetMGM in the Yahoo Sports app for iOS and Android will take place next month, according to the announcement, which terms the deal as 'exclusive.'
'The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce,' Verizon Media CEO Guru Gowrappan said. According to Yahoo, Verizon is the parent company of Yahoo. 'At Verizon Media, we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible.'
The news comes just ahead of MGM's announcement of third-quarter earnings on Wednesday.
Terms, length and conditions of the deal were not given.
So, how does the Yahoo and BetMGM partnership work?
Details were fairly scarce in the Yahoo announcement about exactly how this all goes down.
But it appears that Yahoo Sports does not become a consumer-facing sportsbook in the deal. Instead, it will send traffic to BetMGM and get compensated for that traffic, according to a report out Tuesday morning from Sports Business Journal.
Right now, there are limited places to send that traffic for real-money sports betting for MGM. BetMGM is only live in Nevada and New Jersey, and in the former, users must sign up in person. BetMGM does have designs on being live in West Virginia and Indiana, among other states.
Yahoo launched a daily fantasy sports platform back in 2015, a step that seemed to show its appetite for perhaps being an operator in the sports betting space. But this deal seems to mean that while Yahoo will be intimately involved with the expansion of US sports betting, it will not be running its own 'Yahoo Sportsbook' directly.
What's the value of Yahoo to MGM?
Well, there's a lot of value from a lot of angles for MGM as it attempts to gain a larger foothold in the sports betting landscape.
MGM has repeatedly told investors how sports — and betting on sports — is a major part of its growth plan moving forward.
In the early days of NJ sports betting in the first year-plus since launching, MGM has also ran in the market behind the likes of FanDuel and DraftKings. Finding a way to carve out its market share or perhaps rise to No. 1 organically, without a deal of this magnitude, seemed a difficult path, at best.
With this deal, MGM provides a tangible means to growth:
- Yahoo Sports has tens of millions of monthly active users that can be funneled to BetMGM, either for real-money sports betting or for activation later via email capture and/or free-to-play activations.
- Yahoo is one of the biggest seasonlong fantasy sports platforms around, and those users are likely more primed to bet on sports than the average user in the MGM database. If nothing else, FanDuel and DraftKings have proven the value of (daily) fantasy players to a sportsbook operator; FanDuel is the top sportsbook by amounts wagered in Pennsylvania and NJ.
- BetMGM gets a persistent way to be branded alongside sports content that it did not have previously.
In any event, it seems like a win for MGM, short of knowing how the deal is structured. It gets exclusive access to Yahoo Sports users and locks out other potential sportsbooks from advertising to them.
What's the value of MGM to Yahoo?
Again, there's a lot to like if you're Yahoo:
- Yahoo gets to be involved in sports betting without the heavy lifting of being an operator, which requires a much bigger outlay of cash, and a lot of licensing at the state level.
- The company is already doing sports betting content, and now has a way to monetize that content, which will, of course, lead to even more betting content.
- Yahoo becomes a fulcrum for MGM and the pro leagues it has partnerships with (see below). We might see Yahoo leverage that position in any number of ways, including potential streaming deals.
Still, a pure-play sportsbook seemed like it could have been in the cards for Yahoo if it wanted to leverage its fantasy database to its own ends. However, the company may have decided the MGM deal was the easiest and most cost-effective way of making money from sports betting, while simultaneously helping user numbers and engagement.
What's the value of a Yahoo Sports or fantasy user to MGM?
That's the $64,000 question.
Clearly, someone who engages with sports content at Yahoo is an attractive target, as is a fantasy sports user. And we know that DraftKings and FanDuel have effectively leveraged their daily fantasy sports user bases to great results in the early rollout of legal sports betting.
Here is a bit of the missing part of the equation, knowing the above: Yahoo has not effectively leveraged those users into any meaningful revenue or traffic to its in-house DFS offering.
Of course, sports betting is a more compelling offer than DFS, but it still has to be a bit worrisome that Yahoo could not really do much with its traffic. Converting that traffic to a sportsbook app rather than a DFS product should be an easier lift, however.
In any event, MGM is getting easy access to users that it would have to spend a lot more to acquire without this deal.
MGM loves its sports betting partnerships
MGM has signed sports betting deals like they are going out of style. The casino and hospitality giant already has deals with three of the major pro sports leagues in the US: Major League Baseball, NBA and NHL.
More on those deals here, here and here. The NBA deal came soon after the federal prohibition on sports betting fell in 2018.
The commissioners for the latter two leagues espoused the partnership as good for the sports betting industry in the Yahoo report.
MGM has also partnered with online gambling company GVC on a joint venture to power its sports betting aspirations. The initial fruits of that JV were seen in the new and improved sports betting app that rolled out in New Jersey this fall.
Where's this leave the sports media landscape?
Yahoo was perhaps the biggest domino that could have fallen quickly of the existing sports betting media players.
The biggest play to date has been from Fox Sports and its partnership with The Stars Group to create Fox Bet. (That venture will get rolled into an online gambling giant, as Flutter and Stars are in the midst of a tie-in.)
TheScore, a sports app and content company, has launched its online sportsbook in New Jersey.
But those are the only media companies that are doing sportsbooks. Here is a look at some other media entities:
- ESPN does have a deal to work with Caesars Sportsbook that isn't anywhere near as expansive as the Yahoo-MGM partnership.
- CBS Sports seems to be content, for now, to churn out digital content at is core site and via Sportsline.
- NBC Sports has a free-to-play sports prediction app, but not much else in the sports betting space.
- Bleacher Report and Turner Sports also have a deal to work with Caesars; again, it doesn't seem to be to the level of this deal.
- Barstool Sports creates gambling content and also works as an advertiser and promoter of legal sportsbooks.
Penn National Gaming, which owns casinos around the country, has also hinted that it was working on a sports media deal.
What's the ceiling for BetMGM now?
Clearly, it is higher than it was yesterday.
The path to meaningful sportsbook market share looked fraught with peril — and a lot of spending — for MGM without the Yahoo deal. Now, it should be able to acquire a steady stream of users at a controllable cost.
Just on its own, MGM could have risen to the upper echelon of sportsbook operators in the US. Certainly, the No. 1 spot is at least feasible given a long enough horizon.
Still, we'll need to see how well Yahoo and MGM leverage the combined assets. For all of Fox Bet's brand awareness and promotion, it did not instantly rise to relevance in New Jersey in its initial revenue figures after launch.
Yahoo was perhaps the biggest domino that could have fallen quickly of the existing sports betting media players.
The biggest play to date has been from Fox Sports and its partnership with The Stars Group to create Fox Bet. (That venture will get rolled into an online gambling giant, as Flutter and Stars are in the midst of a tie-in.)
TheScore, a sports app and content company, has launched its online sportsbook in New Jersey.
But those are the only media companies that are doing sportsbooks. Here is a look at some other media entities:
- ESPN does have a deal to work with Caesars Sportsbook that isn't anywhere near as expansive as the Yahoo-MGM partnership.
- CBS Sports seems to be content, for now, to churn out digital content at is core site and via Sportsline.
- NBC Sports has a free-to-play sports prediction app, but not much else in the sports betting space.
- Bleacher Report and Turner Sports also have a deal to work with Caesars; again, it doesn't seem to be to the level of this deal.
- Barstool Sports creates gambling content and also works as an advertiser and promoter of legal sportsbooks.
Penn National Gaming, which owns casinos around the country, has also hinted that it was working on a sports media deal.
What's the ceiling for BetMGM now?
Clearly, it is higher than it was yesterday.
The path to meaningful sportsbook market share looked fraught with peril — and a lot of spending — for MGM without the Yahoo deal. Now, it should be able to acquire a steady stream of users at a controllable cost.
Just on its own, MGM could have risen to the upper echelon of sportsbook operators in the US. Certainly, the No. 1 spot is at least feasible given a long enough horizon.
Still, we'll need to see how well Yahoo and MGM leverage the combined assets. For all of Fox Bet's brand awareness and promotion, it did not instantly rise to relevance in New Jersey in its initial revenue figures after launch.
So, before we declare MGM a genuine contender for the Nos. 1 and 2 spots held by FanDuel and DraftKings, we'll want to see some positive results emanating from the deal.
First opened in 1999, the MGM Grand Detroit offers players a place to relax, dine, and even take in a show when not in the casino. This popular spot is also home to the BetMGM Sports Lounge where you can now place bets on your favorite teams and athletes.
After Michigan's legalization of online gambling in 2019, the MGM Grand now offers online casino gaming and online sports betting. It will begin offering online poker sometime later in 2021.
Home to more than 3,500 slots and poker games, the MGM has many options available for players. If you prefer live table games, there are also over 140 to choose from, including poker, blackjack, baccarat, Spanish 21, roulette, and craps.
MGM Grand Detroit Fact Table
| Year opened | 1999 |
|---|---|
| Online Casino | BetMGM Online Casino |
| Online Sportsbook | BetMGM Sportsbook |
| Online Poker | partypoker |
| Phone number | 888-646-3387 |
| Address | 1777 3rd Ave., Detroit, MI 48266 |
| Number of slots | 3,500 |
| Number of table games | 140+ |
| Hotel? | Yes |
| Minimum gambling age | 21 |
Online Gambling At MGM Grand Detroit In 2021
In late 2019, Michigan's governor signed legislation to legalize sports betting and online gambling. It's a big sea change that MGM Grand Detroit is taking advantage of by offering retail sports betting, as well as an online casino, online sportsbook, and online poker.
The BetMGM Sportsbook and BetMGM Casino officially launched in Michigan on January 22, 2021, and now is available for Michigan bettors.
BetMGM Online
MGM Resorts operates online sports betting and casino platforms in several states under the BetMGM Brand. BetMGM functions as a product of Roar Digital, which itself is a partnership of MGM Resorts and GVC Holdings. BetMGM online sportsbook and casino platforms will also eventually go live in Michigan.
The BetMGM Online Casino is one of the top online casino apps in the country, backed by the MGM brand and reputation. The casino app has one of the most impressive selections of online slots and table games, with over 400 slots online. BetMGM Casino will offer new bettors a 100% deposit match bonus up to $1000 + $25 worth of free site credit.
The BetMGM Online Sportsbook also has a strong reputation. Currently, it is available in a half dozen states, with Michigan the next to launch. New players are eligible for a 100% deposit match bonus up to $500 (claim here). The BetMGM sports betting app offers competitive odds on a large number of domestic and international sporting events and offers a strong app, that is easy to navigate.
BetMGM Sports Lounge
In early 2020, the MGM Grand opened its own retail sportsbook, the BetMGM Sports Lounge. MGM Grand Detroit hosted a VIP reception on the day retail sports betting became legal in their BetMGM Sports Lounge. The sportsbook lounge currently has 6 betting windows and 14 self-service betting kiosks where players can place their bets. The lounge includes 60 televisions for sports games and a full bar.
The sportsbook was subject to COVID-related closures off and on through 2020, as were all Detroit casinos. Currently, it's back open but operating at reduced capacity. Normally, the sportsbook is open 9 am – 11 pm seven days a week.
MGM Grand Detroit Poker Room
In addition to its casino table games, the MGM Grand has an impressive poker room. Cash poker games include Limit Texas Hold'Em, No-Limit Texas Hold'Em, and Omaha. They also frequently host poker tournaments.
The MGM Grand poker room is located just at the edge of the casino floor, near the Casino Valet. The poker room also features almost a dozen TVs to catch popular sporting events during play. Caesars online casino promo code.
Part of the online gambling offering that is coming to Michigan includes the ability play online poker. MGM Grand will be partnering with partypoker to launch an online poker app in 2021.
MGM Grand Detroit History
MGM Resorts International owns and operates the MGM Grand Detroit. It is one of 17 casinos and resorts owned or leased by MGM Resorts International throughout the world. This includes the MGM Grand Las Vegas, Bellagio, and the Borgata in Atlantic City.
The MGM Grand Detroit first opened as a temporary casino in 1999 in downtown Detroit. It wasn't until 2007 that the permanent hotel and casino opened after a large-scale renovation by MGM Resorts.
A few years after it opened, the Detroit casino was almost sold as MGM bought Mandalay Resort Group, which owned the MotorCity Casino in Detroit. Michigan only allows companies to own one casino in the state, so they had to sell one of them. There were several potential buyers for the MGM Grand Detroit, but in the end, the company decided to sell MotorCity Casino to Marian Ilitch.
MGM Grand Detroit Hotel And Amenities
MGM Grand Detroit is known for its distinct Art Deco-influenced architecture with stone and glass facade and rounded corners. Inside is a playground of contemporary design blended with early 20th century elements for guests to take in. There are over 3,500 slot machines and dozens of live table games available. The casino also hosts a spa, salon, and a 1,200 seat event arena where bands and various acts entertain guests.
Players can also stay at the onsite hotel with 401 rooms, including a penthouse suite. There are multiple restaurants and a bar on-site for meals, snacks, and drinks too. Guests can stop in at Wolfgang Puck Steak to try a steak dinner crafted by a celebrity chef. Or, head over to Palette Dining Studio to try something from the buffet.
The MGM Grand Detroit Loyalty Program
Players who choose MGM Grand properties for their gambling will be able to earn points using the same loyalty program, no matter where they go. The MLife Rewards Program is available at 17 MGM resorts and casinos around the world.
This program allows players to earn points based on how much they wager. Players can earn points based on how much they spend at the MGM Grand Detroit's other venues, like the hotel, restaurant, and attractions. Players can also earn tier credits that go towards the next tier level of the loyalty program. The rate is 1 tier credit for every 1 point earned.
Players can use their points towards comps, free play, and items at the gift shop. It's also possible to use points towards MLife Moments, which are special events available to program members. These vary from swimming with the dolphins to a day at the spa for you and three friends.
There are five tiers to the MLife Rewards Program:
Mgm Online Sports Betting Detroit
- Sapphire: Players start out at the Sapphire level which gives them the ability to earn points and credits. It also allows exclusive access to mobile check-in and personalized offers.
- Pearl: Once players earn 25,000 tier credits, they reach the Pearl level. Here, players enjoy a 10% bonus on points from slots and extended expiration, complimentary self-parking, and a dedicated line at the buffet.
- Gold: When you earn 75,000 tier credits, you reach the Gold level and enjoy a 20% bonus on points earned at the slots. Players also get complimentary valet parking in Las Vegas and priority check-in.
- Platinum: At 200,000 tier credits, players reach the Platinum level with a 30% bonus on points from slots. They also enjoy priority valet and taxi service, and an annual cruise for two people.
- NOIR: By invitation only; NOIR level players can get a 40% bonus on points earned at slots, guaranteed advance hotel and restaurant reservations, and complimentary limousine service to and from the airport.
MGM Casino FAQs
The MGM Grand opened on July 29, 1999, in a lavish grand opening ceremony attended by celebrities and models.
Players must be 21 years old to check-in to and gamble at the casino.
MGM Grand Detroit is open 24 hours a day.
Mgm Online Sports Betting Detroit
Yes, the MGM Grand has a 401-room hotel in Detroit.
Yes, the Palette Dining Studio is an 'all-you-care-to-eat' gallery with brunch, lunch, and dinner servings.
